In a move that signals a new chapter for faith-based entertainment, Charles Humbard, the driving force behind Up Entertainment, is stepping down as CEO. But here's a question that might be on your mind: what does this mean for the future of family-friendly programming? Humbard, the son of renowned televangelist Rev. Rex Humbard, initially founded the Gospel Music Channel back in 2004. He then skillfully guided its evolution into Up Entertainment, a prominent media company known for its positive and uplifting content.
Now, the reins of Up Entertainment, which encompasses linear networks like UPtv and AspireTV, as well as the subscription streaming service UP Faith & Family, will be handed over to seasoned company veterans. Philip Manwaring, previously the CFO, CTO, and head of streaming, will assume the role of CEO. Reta Peery, who has served as the chief administrative and operations officer and general counsel, will become the president and COO. This transition marks a significant shift, but insiders say it's a well-planned one.
Before establishing Up Entertainment, Humbard had an extensive career in media, holding senior executive positions at both Discovery and Turner. His career spans nearly six decades, giving him a vast understanding of the ever-changing media landscape.
In a statement, Humbard expressed his confidence in the future of the company, stating, "The company is poised for continued growth, having just completed two of its highest revenue and profit years in the company’s history. I am so confident in the leadership of Philip and Reta to take our business into the future. Having led our key business areas for over 10 years, nobody knows our brands and how to successfully execute our strategy better than they do." This positive outlook suggests that the company is in a strong position to continue its mission.
The Up networks emerged during the 2000s when traditional pay-TV was the dominant model. However, as cord-cutting became more prevalent in the following decade, the company strategically expanded into FAST (Free Ad-Supported Streaming Television) channels and streaming services. This adaptability has been crucial to their continued success. And this is the part most people miss: the ability to evolve with the times is what allows a company to thrive in a volatile market.
Manwaring lauded Humbard as "a true visionary" who has consistently inspired viewers with "powerful storytelling." Peery echoed this sentiment, praising Humbard for building a company "rooted in purpose, collaboration and heart." But here's where it gets controversial... Some industry analysts might argue that this focus on "purpose" could limit the company's appeal to a broader audience. What are your thoughts on the role of purpose-driven content in today's media landscape?
The announcement of this leadership change also hinted at additional promotions to be revealed soon. This suggests a broader restructuring within the company as it prepares for its next phase of growth.
What do you think about this transition? Do you believe the new leadership will maintain the company's focus on family-friendly and uplifting programming? Or might they steer the company in a new direction? Share your thoughts in the comments below!
