The novelty toy industry is an ever-evolving arena that thrives on creativity, innovation, and an understanding of what delights and engages both children and adults alike. These companies manufacture and distribute a spectrum of products - from traditional, tactile toys to advanced, interactive electronic options that incorporate the latest technological advancements. They often cater to a diverse demographic, producing everything from educational games for toddlers, building blocks for youngsters, to collectibles for all age groups. In an era where digital gaming is on the rise, these companies are continuously adapting to industry shifts, integrating technology into their designs, without compromising on the imaginative and playful aspects of traditional toys.
Top 22 Novelty Toy Companies
1. the LEGO Group
LEGO.com is a website that offers a wide range of LEGO products and services. It provides a platform for LEGO enthusiasts to engage, explore, and purchase LEGO sets, bricks, and accessories.
2. Hasbro
- Website: hasbro.com
- Headquarters: Pawtucket, Rhode Island, United States
- Founded: 1923
- Headcount: 5001-10000
Hasbro is a company that offers a wide range of toys and games for children. They specialize in creating interactive and innovative products that engage and entertain kids of all ages.
3. VTech
- Website: vtech.com
- Headquarters: Tigard, Oregon, United States
- Founded: 1976
- Headcount: 10001+
- Latest funding type: Ipo
VTech is a company that offers innovative electronic toys and educational products for children. Their products are designed to engage and stimulate young minds, helping them to learn and grow through play.
4. Build-A-Bear Workshop
- Website: buildabear.com
- Headquarters: St Louis, Missouri, United States
- Founded: 1997
- Headcount: 5001-10000
- Latest funding type: Ipo
Build-A-Bear is a global brand that specializes in creating stuffed animals, offering a unique and interactive experience for customers to build their own personalized teddy bears and other plush toys.
5. Spin Master
- Website: spinmaster.com
- Headquarters: Toronto, Ontario, Canada
- Founded: 1994
- Headcount: 501-1000
- Latest funding type: Post Ipo Secondary
Spin Master is a company that offers a wide range of toys and games for children of all ages. Their products include activity sets, puzzles, outdoor play equipment, and swimming aids. With a focus on creativity and fun, Spin Master strives to provide high-quality and innovative toys that engage and entertain kids.
6. Jakks Pacific
- Website: jakks.com
- Headquarters: Santa Monica, California, United States
- Founded: 1995
- Headcount: 501-1000
- Latest funding type: Post Ipo Equity
JAKKS Pacific, Inc. is a toy and consumer products company that offers a wide range of toys and collectibles for children. They are known for their popular brands such as Paw Patrol, Disney Princess, Super Mario, and Sonic the Hedgehog. Their products include action figures, plush toys, ride-ons, costumes, and educational games. JAKKS Pacific aims to provide fun and imaginative play experiences for kids of all ages.
7. Zuru
- Website: zuru.com
- Headquarters: Hong Kong, Auckland, Hong Kong
- Founded: 2003
- Headcount: 1001-5000
ZURU Toys is a leading global toy company known for its innovative and creative toys. With a presence in over 120 countries, ZURU distributes its brands, including Bunch O Balloons™, X-Shot™, Rainbocorns™, and Mini Brands™, to major retailers worldwide. The company has partnerships with renowned entertainment properties like Nickelodeon and Disney.
8. IG Design Group Americas, Inc
- Website: igdesigngroup-americas.com
- Headquarters: Atlanta, Georgia, United States
- Headcount: 1001-5000
IG Design Group Americas is part of IG Design Group PLC and operates in multiple regions, categories, and brands. They specialize in promotional cards, merchandising displays, and a diverse range of creative products including sewing patterns, crafts kits, toys, games, and stationery.
9. Bandai Co., Ltd
- Website: bandai.co.jp
- Headquarters: Tokyo, Tokyo, Japan
- Founded: 1950
- Headcount: 1001-5000
Bandai Co. is a company that specializes in the production and distribution of various toys and hobby products. They offer a wide range of merchandise and collectibles, including figures, models, and accessories, based on popular franchises such as anime, movies, and video games.
10. LeapFrog
- Website: leapfrog.com
- Headquarters: Emeryville, California, United States
- Founded: 1995
- Headcount: 51-200
- Latest funding type: Acquired
LeapFrog is a company that offers educational toys and tablets for children. They provide a range of interactive and engaging products that help kids learn and develop various skills.
11. Ravensburger North America, Inc.
- Website: ravensburger.us
- Headquarters: Seattle, Washington, United States
- Founded: 1883
- Headcount: 51-200
Ravensburger is a company that offers a wide range of games, puzzles, and toys for children and adults. They specialize in 3D puzzles and jigsaw puzzles, and also provide puzzle accessories and puzzle quality services.
12. Just Play
- Website: justplayproducts.com
- Headquarters: Boca Raton, Florida, United States
- Founded: 2010
- Headcount: 201-500
Just Play is a company that creates toys for kids of all ages, focusing on enabling imaginative, role-playing, and endless storytelling play. They develop a wide range of toys, including plush, novelty items, and collectibles, and work with top brand builders and story-tellers like Hasbro, Mattel, Moonbug, Paramount, and The Walt Disney Company. Their brand partnerships inspire imagination and cater to infants, children, and kidults.
13. Eclipse Toys
- Website: eclipsetoys.com
- Headquarters: Colorado Springs, Colorado, United States
- Headcount: 1001-5000
Eclipse Toys offers unique and simple play pattern toys, with a focus on high performance gliders and remote control toys. Their products are designed in-house and exclusively available at Eclipse.
14. HTI Group
- Website: htigroup.co.uk
- Headquarters: Fleetwood, Lancashire, United Kingdom
- Founded: 1952
- Headcount: 51-200
HTI Group is a toy company based in the UK. They offer a wide range of toys and games for children, including brands like Peppa Pig, Paw Patrol, and Hey Duggee.
15. Toy Factory Llc
- Website: thetoyfactory.biz
- Headquarters: San Antonio, Texas, United States
- Headcount: 11-50
Toy Factory is a privately held company that designs, manufactures, and distributes stuffed toy and novelty products for outdoor amusem*nt parks, indoor family entertainment centers, and vending companies operating skill crane machines.
16. Friends Boutique
- Website: bliptoys.com
- Headquarters: Allentown, Pennsylvania, United States
- Founded: 2000
- Headcount: 11-50
Blip Toys is a global marketer of high-volume toy concepts. They offer a wide range of toys including dolls, collectibles, plush, animatronics, outdoor, novelty, and influencer toys.
17. Slime LLC
Slime.lol is a company that specializes in the production and distribution of slime products. They offer a wide range of high-quality, colorful, and fun slime for kids and adults alike.
18. Wishpets
- Website: wishpets.com
- Headquarters: Beaverton, Oregon, United States
- Founded: 1997
- Headcount: 11-50
Wishpets.com is a leading designer and manufacturer of plush toys for the Gift and Souvenir Market. They offer a wide variety of realistic wildlife pieces as well as novelty plush to fit any theme. With competitive pricing and customization options, they provide high-quality products to gift stores, floral shops, zoos, sanctuaries, aquariums, resorts, water parks, and amusem*nt parks.
19. Nomad Originals
- Website: nomadoriginals.com
- Headquarters: Noida, Uttar Pradesh, India
- Headcount: 51-200
Nomad Originals is a toy, doll, and doorstop manufacturer with a focus on creating unique and high-quality products.
20. American Carnival Mart
- Website: funcarnival.com
- Headquarters: St Louis, Missouri, United States
- Founded: 1995
- Headcount: 11-50
Funcarnival.com is an online retailer specializing in custom toys and novelties. They offer a wide variety of products, including plush toys, games, inflates, and party supplies. With a focus on fun and entertainment, Funcarnival.com aims to provide unique and enjoyable experiences for customers of all ages.
21. Sewco Toys &a; Novelty
- Website: sewco.com.hk
- Headquarters: Hong Kong
- Headcount: 51-200
Sewco Toys & Novelty Limited is a manufacturer offering manufacturing, R&D and quality services for toys and novelty products.
22. Union Service CO.,LTD
- Website: yiwubuying.com
- Headquarters: Yiwu, Zhejiang, China
- Founded: 2018
- Headcount: 51-200
Yiwubuying.com is a leading exporter and wholesaler of toys in China, with over 15 years of experience. They offer a wide range of toys for all ages, including arts & crafts, building toys, dolls & accessories, and STEM & learning toys. They provide OEM&ODM services and have a dedicated design team. Join them to become the fastest growing toy brand.
Want to find more novelty toy companies?
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