PAGELABELTAG D4 THE PALM BEACH POST REAL NEWS STARTS HERE I WEDNESDAY, DECEMBER 31, 2014 HEALTHY EATING The name's the thing: Portobello or just a cremini? 24. 11.7'.. -le 14 ris, -1, 'r ...,1 31.L.1- ois 2, 1::::. .1.4., ,..7. 7 6 i 4' P.
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They grew darker and tougher with age and nobody wanted to buy those ugly ducklings. But then some PR genius working for the growers association got a bright idea: Why not give them a fancy name with a vague Italian sound and set a stiff price on them as if they were some rare gourmet stuff? The name chosen was "portobello," something picked right out of thin air. It may have some meaning like "pretty portal," or whatever. To the surprise of all concerned and the delight of the growers, the ruse worked beyond the expectations of the PR guru and his clients. Some cooks, even chefs, were clamoring for portobellos, or was it portobella or portabella.
The word was not in any lexicon, food or otherwise, so people could improvise. But the main thing was that they were selling, and selling fast. Of course, there are solid reasons why the trend has lasted for so the unlikely fruit and that generated some interest in the specialty produce market back home. Who else but the pioneering, trendsetting produce diva Freida Caplan of Los Angeles would import a consignment of Chinese gooseberry to U.S.? But those furry balls that looked like some scary creatures languished in her warehouse. In a moment of inspiration, she or some of her associates got the bright idea for naming them kiwifruit, linking it to the kiwi bird, New Zealand's national symbol, the furry body of which does indeed bring to mind the shape and texture of the fuzzy fruit.
The rest is history, and again this name change managed to make the fruit, with its luminous jewel-like inside and sweet-tart taste, another darling of innovative chefs. There was a recent move also to revive sales of the old, stodgy prune by renaming it "dried plum" and distancing it from the grip of the senior citizens. I am not so sure that that worked so well. Consider, too, some other innovative names, such as Haagen-Dazs (another out-of-thin-air name) that made the ice cream trendy; or Chai, the word for tea in the Indian subcontinent, that put a special cachet on the Seattle company's tea. Here is a simple recipe for serving the portobello as a steak substitute.
Brush two large portobello mushrooms with a soft brush or damp towel to clean off any clinging dirt. Take the stem off. Drizzle with extra virgin olive oil and sprinkle both sides with McCormick Grill Mates Montreal Steak seasoning. Let marinate for 30 minutes. Grill outdoors over medium high for about 5 minutes per side.
Serve topped with a fried egg on each, along with buttered slices of a good quality bread, grilled at the same time. Slices of kiwifruit will make a nice garnish. Serve with a steak knife to two. A sale-reviving name change links these two disparate denizens of the Vegetable Kingdom the portobello, an overgrown crimini mushroom, and the kiwifruit that once bore the uninspiring name of Chinese gooseberry. CONTRIBUTED BY CHOLAM RAHMAN Gholam Rahman Kitchen Counselor Was Juliet wrong when she implored Romeo to give up his family name for the sake of her love, arguing that "that which we call a rose, by any other name would smell as sweet?" If we take the recent example of some food items whose fortunes changed dramatically just because of a name change, the answer apparently is yes.
There IS plenty in a name, despite Juliet's doubts. Take the case of a mushroom now widely known as portobello, which is really an overgrown cremini mushroom. There was a time not too long ago around the mid-1970s if I remember right when growers had no market for these large and past-their vorful and tasty. Then there is the story of a fuzzy, golf ball-sized fruit with an uninspiring name the Chinese gooseberry that the New Zealanders had brought from China and started growing in their country, at the bottom of the globe, in the early 20th century. It is said that during World War II some GIs got a crush on Everyday Food: Chicken Welcoming in the New Year chicken dinner again and again: It takes only 15 minutes i 1 1 0 i ili it Cli many years, and portohellos continue to be a darling of the in crowd.
These mature mushrooms, despite their hoary looks, offer a great deal of taste and flavor, and could be presented in a variety of ways, even by themselves as a healthful steak substitute, right off the grill. So no matter what name you call it by, it will still be fla (quartered if large) Preheat oven to 4500.1n a 5-quart Dutch oven or heavy pot, combine broth and wine. Rub chicken all over with butter and season generously with salt and pepper. Tie legs together with kitchen twine. Place chicken in pot.
Bake, uncovered, 30 minutes. 2.1n a large bowl, toss leeks, carrots and garlic with oil; season with salt and pepper. Remove pot from oven and add vegetables. Bake until chicken's juices run clear when pierced between breast and foods, organic produce.1751 Palm Beach Lakes West Palm Beach. www.palmbeachoutlets.
cornevents. Tequesta Green Market: 9 a.m. to 2 p.m., on the third Saturday of each month. The market, in Constitution Park, 399 Seabrook Road, features local vegetables, fruits, dairy, flowers, handmade items and entertainment. 561- Wellington Green Market: 9 a.m.
to 1 p.m. Local vendors and growers, live entertainment. Village Municipal Forest Hill Blvd. www.wellingtongreenmarket.com. West Palm Beach GreenMar New Year's Eve Celebration, 6:30 p.m.
today. Celebrate New Year's Eve with a demonstration-based class with four courses and wine pairings. $50. Sushi 101, 6 p.m. Thursday.
Learn the ancient art of sushi from be Hours: 8AM-6PM year, I'll be here to help you, share your ideas and hints. If you are awake for the countdown, watch it on TV, and you can pretty much pick if you want to celebrate on Tahiti time, Texas time or Timbuktu, Mali, time. OK, folks, figure out which location celebrates first. My very best wishes, Hetoise Dear Heloise: I buy whole chickens, cut them up and freeze them. When I cook the chicken, I remove the skin.
Using a paper towel to grab the skin and then pull it off is the easiest method. Jamie D. in Connecticut Write to Heloise at Heloise Heloise.com. May 3 at the City Hall Municipal N. Military Trail, Palm Beach Gardens.
Locally grown produce, plants, flowers, handmade crafts, prepared food and drink items, and live entertainment. Please leave pets at home. www.pbgfl.com. Royal Palm Beach Green Market Bazaar: 9 a.m. to 2 p.m.
at Royal Palm Beach Commons Park, 11600 Poinciana Royal Palm Beach. Fruits and vegetables, fresh flowers and plants; also, artisan foods, baked goods and a selection of artists and crafters. www.rpbgreenmarket.com Slow-Cooked Comfort, 6 p.m. Monday. Learn to make soups including tomato basil bisque with smoked Gouda croutons, chicken chili lime soup and more.
$40. in a pot of prep to pull together. MARTHA STEWART LIVING leg or an instant-read thermometer inserted in thickest part of a thigh (avoiding bone) registers 1650, 35 to 45 minutes. Let chicken rest 10 minutes. 3.
Meanwhile, set a steamer basket in a large pot filled with 2 inches boiling water. Place potatoes in basket, cover and steam until tender, about 15 minutes. Season with salt and pepper. Carve chicken and serve with vegetables and pan juices. Per serv: 592 cal; 27.7 fat (8.2 sat fat); 46.4 protein; 36.6 carb; 4.2g fiber Serves 4 ket: 9 a.m.
to 1 p.m. 101 S. Flagler Drive, downtown West Palm Beach. Fresh fruits and vegetables, baked breads, pastries, plants, flowers, live island band and more. Free boat docking.
wpb.orggreenmarket. SUNDAY Acreage Green Market: 9 a.m. to 2 p.m. Sunday, year-round, Acreage Community Park, 6701 140th Ave. N.
Food trucks, fruit trees, doughnuts, more. www. acreagegreenmarket.com. Jupiter Green Artisan Market at Riverwalk Event Plaza: 10 a.m. to 2 p.m.,150 S.
U.S.1, under Indiantown Bridge, Jupiter. ginning to end. $SO. Thai Comfort Food, 6 p.m. Friday.
This class focuses on home-style Thai cooking using easy-to-understand techniques and readily available ingredients. $40. Creative Kid's Kitchen, 10 a.m. Satur New Year's Da I Heloise In the Kitchen Dear Readers: It's New Year's Eve, 2014, and we are about to say "Hello" to a new year. I love the sound of "2015!" If you are going out and about, please be safe, and have a wonderful time.
If you're staying home, snug as a big, warm hug, hope you have someone special to celebrate with. Please know that as we travel through the next Produce, specialty food products, food carts, apparel, accessories, jewelry, arts, crafts, health and nutrition, exhibits, entertainment and more. www.jupitergreenmarket.com. Jupiter Farmers Market: 9 a.m. to 2 p.m., 200 N.
U.S."! in Harbourside Place, Jupiter. Fruits, vegetables, cheese, baked goods, coffee, flowers, live music and more. www.harboursideplace. corm Lake Worth High School Flea Market: 5 a.m. to 3 p.m.,1701 First Ave.
Lake Worth.561-439-1539. Palm Beach Gardens Green-Market: 8 a.m. to 1 p.m. through day. Kids ages 8 through 12 are invited to create edible art and learn basic culinary skills.
$35. New Year's REDsolution, 6:30 p.m. Saturday. The Aprons staff will demonstrate how to cook dishes that pair well with red wine. $50.
frill' i You'll rely on this hearty CHICKEN IN A POT 1 12cups low-sodium chicken broth cup dry white wine 1 whole chicken (3 to 4 pounds), rinsed and patted dry (giblets removed) 1 tablespoon butter, room temperature Coarse salt Ground pepper 2 leeks (white and light-green parts only), halved lengthwise, rinsed well, and cut into 2-inch pieces 10 baby carrots or 5 carrots, halved if large and cut into 2 GREEN MARKETS SATURDAY Boca Raton Green Market: 8 a.m. to "I p.m., 490 S. Federal Highway, at the south end of Royal Palm Place, near Southeast Mizner Boulevard and South Federal Highway. Live music and more than 40 vendors selling locally grown foods, plants and specialty items. www.royalpalmplace.comevents.
Delray Beach Green Market: 9 a.m. to 2 p.m. in Old School Square Park on Northeast Second Avenue. Fresh produce, plants, baked goods, gourmet food items and other fare from local vendors. wwwfb.comdelraygreenmarket.
Harold's Green Market: 9 a.m. FOOD CALENDAR IN THE KITCHEN, Gallery Square North, 389 Tequesta Drive, Tequesta, 561-747-7117 Best Thing I Ever Ate: Southern, Tuesday. Cook classic Southern dishes including pimento cheese BLT bite, fried green tomato salad with i 111 11, 01 I CONTRIBUTED BY MARCUS NILSSON lengths 5 garlic cloves, unpeeled 1 tablespoon extra-virgin olive oil 1 pound new potatoes, halved to 1 p.m. on the first and third Saturdays of each month. Fresh produce, specialty products, locally prepared foods.
509 Northwood Road, West Palm Beach. Lake Worth Farmers Market: 9 a.m. to 1 p.m. at Old Bridge Park on the northwest corner of MA and Lake Avenue in Lake Worth. Plants, novelty items, local foods, more.
Lake Worth High School Flea Market: 5 a.m. to 3 p.m.1701 First Ave. Lake Worth. 561-439-1539. Palm Beach Outlets Green a.m.
to 4 p.m. Arts and crafts, fresh flowers, homemade molasses mustard and collard green macaroni and cheese with cornbread crumbs. $80. PUBLIX APRONS COOKING SCHOOL, Polo Club Shoppes, 5050 Champion Boca Raton, 561-994-4883 ew Year's Eve 4171v l'A Hours: 10AM-6PM 0.4, I 110 It FBI accepted at all locations. 11 lokt teeti Veai (.21 Co vOi CO VOW-15r All Ma Credit Cards and All sale prices are now valid for Joseph's Classic Market Royal Food Market 5250 Town Center Circle, ROYAL FOOD MARKET Boca Raton 10479 Southern 561-347-2314 WellingtonRoyal Palm Beach On Miltary Trail: Mile N.
of Palmetto Park Rd. 561-204-4405 The weekly specials are on our website every Wednesday, become a preferred customer and we will email you our weekly specials every week. Visit us online to become a preferred member: www.iosephsclassicmarket.com Like Us on Facebook Follow us on Twiner: JosephsCM Hours: 8am-8pm, Sunday 8am-6pm 4409 North lake Palm Beach Gardens 561-799-0322 NE Corner of Military Trail North lake Blvd. tt-.
